Ok Stylistocrats, I’ve been on a month long cologne binge recently. Trying this one… pricing that one. After speaking with a sartorial friend, the question arose; should the twenty-first-century gentleman have a signature fragrance?

There’s the obvious argument against it: If you have to limit yourself to one, how can you decide between Tom Ford, Chanel Blue, or Blugari?

Thing is, if you have an everyday scent, people will start to register you invisibly & more important, remember you!

The fragrance itself is the starting point, of course. Your potential fragrance should be something you feel comfortable in and something that gets you a positive reaction.

Get a couple of samples from your local Macy’s, Nordstroms, Bloomys…and test-drive them for a week; the right one will make people enjoy just being near you—and you should get comments to that effect.

Stylistocrats if you truly want to fork over a penny but have a scent that not too many are aware of, pick up Tom Ford signature blended fragrance Oud Wood. It can run you a pretty penny ($250.00 per 50 ml) but its exclusive to Neiman Marcus and worth every drop!

(above Tom Ford signature blends Tobacco Vanille, Tuscan Leather, & Oud Wood)

The key is once you’ve settled on one, master the application. You want a single short spray on the top of each forearm, one on the neck, and one down the back of the shirt (before you button up, pull the collar back and aim downward). Play with the volume till you get it right, remember guys that the scent should be neither suffocating nor undetectable.

In time, you’ll have your own invisible ID and—oh yeah—one less thing to think about. As always, Stay Stylistocratic!!!!